Steve Kaplan

If any of you watch the Rocketboom podcast, you've noticed some weird Earthlink promotional bits at the end of the last couple days' episodes.

These guys just got sponsored by Earthlink and they've been doing some really interesting advertising in their podcasts. I subscribe to a bunch of podcasts, some of which are now putting in ads, but most of them are just pre-recorded or pre-scripted sponsor shout-outs.

The guys at Rocketboom are being smart about this. Each of the last couple days' episodes have had a different, Rocketboom-produced, advertisement for Earthlink at the end. Instead of making me want to skip ahead, the advertisements are actually worth watching!

last updated 2 years ago comment